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The Use of Graphic Images of Airport Objects in Marketing Technologies

Year: 2025

Type: conference-paper

Abstract: The implementation of creative ideas in shaping technological dominants contributes to the formation of a sustainable image of airport development. The latter is successfully utilized as one of the tools in marketing strategies for the development of airports and surrounding areas as components of tourist destinations. In particular, the practice of using graphic images of air traffic control towers as part of trademarks for airport goods and services has been studied.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15260805

Author: Agieieva, Galyna

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949230257

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