Emotional Intelligence and Gen Z's Insurance Choices
Year: 2025
Type: article
Abstract: A lack of industry engagement with this tech-savvy but emotionally complex group is evident in the case that only 28% of Gen Z have insurance. This study examines the ways in which trust-building, emotional regulation, and tailored strategies can increase insurance uptake. Using both theoretical and empirical analysis, it looks at how Gen Z's insurance mindset and emotional intelligence (EI) match up. Trust and awareness are increased by EI-focused tactics like sympathetic communication and customised financial responses. Insurers can boost adoption and promote sustained engagement by attending to Gen Z's emotional needs and digital preferences.
Authors: Anushka Sarkar, Dhiksha A, Neil Mathews Koshy, Shaeril Michael Almedia
Institution: Christ University
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W6949356702
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