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Barriers to Entry for Rural Women in Wellness-Based Startups: A Policy and Business Perspective

Year: 2025

Type: article

Abstract: This research paper investigates the barriers faced by rural women entrepreneurs in India’s wellness-based startups, with a specific focus on the Maharashtra region. It explores financial, socio-cultural, skill-related, and infrastructural challenges that limit rural women’s participation and growth in the wellness industry. The study combines quantitative data and qualitative interviews to assess existing government policies and business ecosystem support. It concludes with actionable recommendations aimed at fostering inclusive entrepreneurship and empowering rural women through targeted interventions, thereby contributing to economic development.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15428934

Author: Samruddhi Wagh

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Gender equality, Reduced inequalities, No poverty, Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W6949401144

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