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A Comprehensive Review on Phygital Transformation: a New Way to Engage Customers

Year: 2025

Type: article

Abstract: Phygital transformation, the seamless integration of physical and digital experiences, has emerged as a crucial strategy for businesses to enhance customer engagement. This paper explores the evolution, benefits, challenges, and future potential of phygital transformation in various industries. Through a comprehensive review of existing literature, this study aims to highlight how companies can leverage phygital strategies to enhance customer experiences and build long-term relationships.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15253489

Authors: Manish Kasbekar, Dr. Rajesh Gawali

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949425242

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