Customers' Perception on Challenges of Digital Banking System With Reference to Select Public Sector Banks in Karnataka
Year: 2025
Type: article
Abstract: One of the biggest innovations in the banking sector throughout its lengthy history is digital banking. Notwithstanding the numerous advantages that consumers derive from online banking, there exist several significant apprehensions and obstacles for marketers operating within the online banking industry. The main obstacles that internet banking marketers must overcome to thrive in this industry are minimal marketing budgets, traditional banking habits, security, technological problems, and transaction difficulties
Author: Thanuja V
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949425786
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