Hypernormalisation: The Crisis of Post-Truth Society
Year: 2025
Type: article
Abstract: Hypernormalisation, a term originally coined by Alexei Yurchak to describe the paradoxical stability of a dysfunctional Soviet system, now resonates in our post-truth era. This article critically reflects on how contemporary society, politics, and technology construct a façade of normalcy while deep-seated contradictions remain unaddressed. By examining historical origins, media influences, and modern manifestations, we explore why challenging hypernormalisation is essential for reclaiming authentic public discourse and fostering meaningful societal change.
Author: Oliveira D., M. Jorge
Institution: Flinders University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949473867
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