Influence of Digital Literacy and E-Commerce on Women-Led Enterprises in Rural Bangalore
Year: 2025
Type: article
Abstract: This study explores how digital literacy and e-commerce platforms are transforming women-led enterprises in rural Bangalore. As technology penetrates even remote regions, digitally literate women are leveraging online marketplaces to expand their businesses beyond local boundaries. The research highlights how digital skills empower women to access wider customer bases, streamline operations, and improve financial independence. E-commerce has opened up new channels for selling handmade, agricultural, and home-based products. The study also sheds light on challenges like connectivity issues, digital skill gaps, and market competition. Despite hurdles, a clear trend of resilience and adaptability among rural women entrepreneurs is evident. Their stories illustrate the power of knowledge and connectivity in reshaping rural economies. The findings are based on both qualitative narratives and survey-based data analysis. This research emphasizes the need for inclusive digital training programs and tailored policy support.
Authors: S Ayyappan, Sharfunisa.N
Institution: CMR University
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W6949494142
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