Cultural Codes and Persuasive Language: a Comparative Study of Uzbek and English Advertisements
Year: 2025
Type: article
Abstract: This article explores the cultural codes and persuasive language techniques embedded in Uzbek and English advertisements. Through a cross-cultural lens, it examines how language reflects societal values, consumer behavior, and cultural identity in both contexts. By analyzing a selected corpus of advertisements, the study highlights the differences and similarities in linguistic devices, visual elements, and socio-cultural references. The research underscores the impact of culture on advertising discourse and offers insights for linguists, marketers, and cross-cultural communicators.
Author: Boqiyeva, Shahrizoda
Language: English
Topic: Language and Culture
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949501789
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