Customer Satisfaction Towards Mobile Banking
Year: 2025
Type: article
Abstract: Information technology (IT) has become the main driver of change in industries around the world, and banking is noexception. Mobile banking is one of the latest and most innovative services provided by banks, allowing customers toaccess their accounts anytime and anywhere using a mobile device. By leveraging mobile telecommunication serviceslike SMS, mobile banking makes banking services more accessible and convenient. In order to stay competitive andattract more customers, banks must adopt various technology-driven communication channels, including mobilebanking. While Indian banks have been slow to adopt technology, they are increasingly using mobile banking toimprove service efficiency and offer integrated banking solutions. Automation in banking is essential for streamliningoperations, reducing costs, and providing better services to customers. Mobile banking offers a quick and efficientalternative for customers to complete banking transactions without visiting a branch, which enhances convenience.Additionally, it helps banks improve employee efficiency, build better customer relationships, and strengthencustomer loyalty by offering more personalized services..
Author: Dr.R.Arunprakash, Karthik K
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949526658
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