Ai-driven Globalisation in the Age of Digital Sovereignty and Fragmented Markets: Reengineering Cross-border Business Models With Ethical Intelligence and Platform-neutral Trade Protocols
Year: 2025
Type: article
Abstract: The rise of Artificial Intelligence (AI) as a transformative force in global commerce has occurred alongside a counter-current of digital sovereignty and market fragmentation. This paper explores how AI-driven globalisation is reshaping cross-border business models in an era where nations seek tighter control over data, infrastructure, and digital ecosystems. It highlights the necessity for ethical intelligence and platform-neutral trade protocols to ensure inclusive, secure, and adaptable international commerce. Using centric policy and market dynamics, this paper integrates a multidisciplinary analysis to assess how AI platforms influence trade relationships, supply chains, and regulatory frameworks. The convergence of decentralized computing, federated governance models, and algorithmic decision-making is discussed through quantitative and visual representations. Emphasis is placed on harmonizing AI's scalability with the fragmented geopolitical and technological landscape.
Author: Researcher
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949549730
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