Work

Role of Marketing in Identifying Traditional Costumes of Ethnic Minorities in Northern Vietnam

Year: 2024

Type: article

Abstract: The goal of the article is to evaluate the role of marketing in identifying, preserving and promoting the traditional cultural values of Vietnamese ethnic groups. The article summarizes the traditional costumes of typical ethnic groups of Vietnam through the periods. At the same time, the article also analyzes the role of marketing in promoting and maintaining indigenous culture through traditional costumes of Vietnamese ethnic groups. Keywords: Marketing, Traditional costumes, Vietnamese ethnicity.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13928488

Author: Cong Thanh Le

Language: English

Topic: Fashion and Cultural Textiles

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949575918

FWCI:

Cites:

Cited by:

Related to: