The Role of Humanities and Marketing in Addressing India's Social Challenges
Year: 2024
Type: article
Abstract: India, one of the world's most populous and diverse countries, deals with a variety of social problems, including poverty, gender inequality, access to healthcare and education, and environmental degradation. To solve these issues, an interdisciplinary approach is required, with marketing and the humanities playing a crucial role. It takes an understanding of human behaviour, culture, ethics, and values all of which are offered by the humanities to appreciate the complexities of these challenges. On the other hand, marketing provides strategies for implementing solutions and effectively communicating them.
Author: Mr. Sahil Kothali
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949592861
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