The history of economic advertisement and its linguistic aspects
Year: 2025
Type: article
Abstract: : This article delves into the captivating journey of economic advertisement, tracing its significant transformations across different epochs marked by societal changes, technological advancements, and shifts in consumer behavior. Emphasizing the pivotal role of linguistics in shaping persuasive narratives, the article explores the historical trajectory of economic advertisement. Language emerges as a potent force in advertising, particularly with the rise of social media and web 2.0, where the written word dominates. From the street corner hawkers of ancient Greece to today's sophisticated digital campaigns, advertisement has evolved, mirroring the dynamic needs and preferences of consumers.
Author: Ramazonova, Feruza
Institution: University of Tashkent for Applied Sciences
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6949681530
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