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Harnessing Digital Platforms for Rural Tourism Development: A Case Study of Bani Tehsil, Kathua

Year: 2024

Type: article

Abstract: Tourism contributes significantly to global economic growth, especially in regions like Jammu and Kashmir where it fosters revenue generation, job creation, and infrastructural development (World Tourism Organization, 2022). This study investigates popular tourism sites in the Bani Tehsil of Kathua district, Jammu and Kashmir, using secondary data derived from Instagram tourism advertising accounts and official government sources. Analysing Instagram profiles such as @Bani_the_heaven, @bani_valley_explorer, and @bani_valley, alongside official tourism statistics, we identify several tourism sites in Bani Tehsil that have the potential for further development.

Source: International Journal of Science and Social Science Research

DOI: 10.5281/zenodo.13894565

Authors: Singh, Bhawani, Kumar, Anand, Ahmed, Yasir

Institution: Lovely Professional University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W6949746326

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