Work

A New Marketing Move: Managing A Cost Center, The Security Team

Year: 2025

Type: article

Abstract: Corporates have been formed with the intent of making profits, hence look to enhance their brand image. Complying with data protection laws and prioritising the safety of user’s data has emerged as a new marketing strategy to endorse oneself as data protector and hence building up its customer share and brand image. This research is based on quantitative research methodology, where primary data have been used. This research concludes that the compliance of data protection by the corporates helps in increasing the market share as it not only safeguards personal data but also contribute to user trust and corporate accountability

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.16422009

Authors: Anushree Agrawal, Dr. Sarvesh Mohania

Institution: Jagran Lakecity University

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949862593

FWCI:

Cites:

Cited by:

Related to: