Work

Optimal Product and Assortment Policy of the Enterprise During the Period of Martial Status

Year: 2025

Type: article

Abstract: The article examines approaches to optimizing the product and assortment policy of enterprises under martial law. The content and differences between product and assortment policy are determined, as well as their role in the context of changes in the market situation. The stages of forming a marketing policy taking into account the product life cycle, methods of inventory management, resource saving and adaptation to changes in demand are considered. The importance of flexibility, innovation and forecasting consumer trends is emphasized. Recommendations are proposed to ensure the competitiveness of enterprises in crisis conditions.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15426633

Authors: Kruglikova, Valentina, Kulabneva, Olena, Mahdalyna, Yuliia

Institution: National University Zaporizhzhia Polytechnic

Language: English

Topic: Management and Optimization Techniques

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6949925587

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