"A Study on Investor Perception towards Mutual Funds''
Year: 2025
Type: conference-paper
Abstract: This research paper investigates investor perceptions of mutual fund investments, exploring thefactors that influence their decision-making processes and overall trust in such financial products.Mutual funds have become one of the most popular vehicles for retail and institutional investorsseeking diversification, professional management, and relatively lower risk exposure compared toindividual securities. However, despite their growth and widespread adoption, the way investorsperceive the value and risk associated with mutual funds varies significantly depending ondemographic, psychological, and informational factors.The study employs a mixed-methods approach, combining quantitative surveys and qualitativeinterviews with individual investors across diverse socio-economic backgrounds. The surveyfocuses on the perceptions of risk, return expectations, and trust in fund managers, while interviewsprovide deeper insights into the psychological factors shaping these perceptions, including pastinvestment experiences, financial literacy, and media influence. A total of 300 respondents,ranging from beginner investors to experienced investors, were surveyed across urban and ruralsettings, providing a comprehensive view of mutual fund perceptions in different marketenvironments.
Author: K R, Naveen Kumar
Institution: Poornaprajna Institute of Management
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6950040214
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