Year: 2024
Type: article
Abstract: This paper aims to explore emotional communication strategies for films on social media, with a specific focus on the dissemination of The Wandering Earth 2 on the TikTok platform. By analyzing the promotional content, user interactions, and emotional responses related to The Wandering Earth 2 on TikTok, this study reveals how films can leverage social media platforms to facilitate emotional communication, thereby enhancing audience emotional resonance and engagement. The research indicates that the successful dissemination of films on social media relies not only on the creativity and entertainment value of the content but also on a deep understanding and grasp of users’ emotional needs. This paper provides theoretical support and practical guidance for film marketing, highlighting directions for optimizing future film dissemination strategies.
Author: Mengze Tang
Institution: Chongqing University of Science and Technology
Language: English
Topic: Cinema and Media Studies
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6959751133
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