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Play, Click, Travel: Unleashing the Role of Smart Booking and Gamification Affordance in Online Travel Agencies

Year: 2025

Type: article

Source: Journal of the Association for Information Systems

DOI: 10.17705/1pais.17203

Authors: Malik, Garima, Singh, Pratibha

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6962774224

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