From planned obsolescence to reparability: the impactful pathway of a social sciences research on consumer behaviour and industry policy
Year: 2024
Type: other
Abstract: This work explores the impactful role of social science research in integrating consumer perspectives into industry practices and policies, ultimately shaping sustainable behaviours. Our initial study involved 2,917 participants from France, Spain, the Czech Republic, and the Benelux region. Using simulated online shopping platforms, we tested whether consumers prefer cheaper products or those with longer lifespans and demonstrated a clear preference for durability. A subsequent collaboration with industry identified and tested more economically viable approaches, and their implementation informed a new EU policy. By integrating public opinion into manufacturing strategies, this research aligned economic gains with environmental responsibility, ultimately contributing to societal changes.
Source: Apollo (University of Cambridge)
DOI: 10.17863/cam.117743
Author: Ramirez, Valeria
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6962881109
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