Building High Volume Digital Purchase Experiences across Global Markets
Year: 2024
Type: article
Abstract: Free-to-play online games are increasingly becoming one of the most profitable video game business models, and with the market value of in-game purchases projected to exceed 74.4 billion dollars in 2025 [1], it is more important now than ever to build a highly reliable, secure, and seamless purchase experience for consumers that maximizes the chances of a purchase being successful.
Author: Anand Ganesh
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W6967909438
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