Prospects and Trends in the Development of Digital Marketing of Agricultural Products
Year: 2025
Type: article
Abstract: . In modern conditions, there is a process of active digitalization of various sectors of the economy. It also covers the sphere of agricultural marketing. Digital marketing of agriculture is becoming a source of expansion of the industry business. Solving the problems and successes of agricultural marketing and satisfying the most basic needs of the population, will contribute to the further development of agribusiness. The article examines the current problems, achievements, and key trends in the development of digital marketing in agriculture.Keywords: digital marketing in agriculture, agribusiness, digital marketing, digital agriculture, innovations in agriculture.
Authors: Shamsiyev, Akobir Akbarovich, Karshiboyeva, Nilufar Olim kizi
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Zero hunger
Open Access status: green
OpenAlex ID: W6968040914
FWCI:
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