How Language Shapes and Reinforces Consumerism
Year: 2024
Type: conference-paper
Abstract: Language emerges as a transformative force in contemporary consumer culture, functioning far beyond mere communication to become a complex mechanism of social construction and ideological reinforcement. This comprehensive research explores the intricate symbiosis between linguistic structures, marketing discourse, and consumer psychology, revealing how language systematically shapes, mediates, and perpetuates consumerist behaviors and identities. By analyzing multilayered linguistic strategies across diverse cultural contexts, the study uncovers the profound ways language creates, normalizes, and validates consumption as a fundamental social practice, demonstrating its role not just as a descriptive tool but as an active agent of cultural meaning-making.
Authors: Olima Obidjon qizi Turobova, Said-Fozilxon Akmalxonovich Akmalxonov
Institution: Chirchik State Pedagogical University
Language: English
Topic: Language and Culture
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6968061601
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