A Revolutionary Solution for the Hungarian Market
Year: 2025
Type: article
Abstract: How Does It Work? FestiGlass is a 4-decimeter smart festival cup made of durable plastic (dishwasher safe and battery-powered), featuring a 2x3 cm grayscale display on its side that can show images or text messages via radio transmission. Messages can be easily sent through a mobile app, which can be downloaded in just one minute by scanning the QR code on the cup with a smartphone. To start using the app, users need to provide some basic information, but fast login via Facebook is also available. The collected data is GDPR-compliant, allowing for personalized promotional opportunities. For example, a minor can receive non-alcoholic beverage recommendations, users can be notified about nearby taxis, or dining options can be suggested. Both the cup users and the hospitality venues benefit from the FestiGlass solution. Why Choose Us? Unbreakable: Made of shatterproof plastic, eliminating the need for frequent replacements, reducing costs, and benefiting the environment. Hygienic: The cup is washable and can be sanitized, ensuring safe use in all situations. Portable & Rechargeable: The electronics are detachable from the cup, making it easy to repair in case of malfunction. Personalized Messaging: Different age groups can receive tailored messages on the display. Targeted Marketing & Communication: Advertisements, safety alerts, and notifications can be displayed directly on the cup. Easy-to-Use App: A QR code-based application allows for seamless smartphone integration. Versatile Business Model: Since the electronic module is removable, the cup's sales and usage can follow multiple profitable directions. FestiGlass is the smart, sustainable, and innovative festival cup of the future!
Author: Magyar, Zita
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6968083108
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