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Opportunities and Directions for Using Marketing Strategies to Increase Regional Export Potential

Year: 2024

Type: article

Abstract: This article discusses the specific features of developing marketing strategies to increase regional export potential, ways to use the matrix "level of demand - level of demand dynamics" in developing marketing strategies for regional export potential. Keywords: regional export potential, defining strategic directions, marketing strategy, expanding exports, optimizing the supply of goods, differentiation and diversification strategies in expanding the geography of exports

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14229150

Author: Jiyamuratov R.N. Doctoral student of SamIES

Language: English

Topic: Economic Development and Regional Competitiveness

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6968305610

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