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The level of digital marketing adoption among women entrepreneurs

Year: 2024

Type: article

Abstract: This study explores the level of digital marketing adoption among women entrepreneurs, highlighting key factors that influence their engagement with digital tools and platforms. By examining barriers, motivations, and strategies, the research aims to identify trends and best practices that empower women in the digital marketplace. The findings reveal varying degrees of adoption based on industry, access to resources, and educational background, ultimately suggesting that targeted support and training could enhance digital marketing capabilities for women entrepreneurs.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.13936194

Author: R. Amala Mary , Dr. N. Sumithra Devi

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Reduced inequalities, Gender equality, Decent work and economic growth

Open Access status: green

OpenAlex ID: W6968330445

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