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Techniques of Manipulative Tactics in Advertising Discourse

Year: 2024

Type: article

Abstract: This article is devoted to the study of manipulative tactics in advertising discourse using the example of the popularization of Korean culture, by analyzing the manipulative tactics of presenting information and specific techniques for its implementation. The article discusses methods of emotional influence on society through the manipulation of information.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.14169129

Authors: Kim T., Kim O.

Language: English

Topic: Linguistics and Discourse Analysis

Subfield: Philosophy

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6968547969

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