Work

Designing a Digital Marketing Engage AI Platform Using Design Science Research

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Babu, Xavier, Motiwalla, Luvai

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6981027050

FWCI:

Cites:

Cited by:

Related to: