Effective Strategies Leaders Use to Enhance the Retention of Frontline Workers in the Fast-Food Industry
Year: 2024
Type: dissertation
Abstract: Leaders in the fast-food industry face challenges with frontline employee retention, which impacts organizational profitability and performance.Fast-food leaders are concerned about retaining frontline employees to sustain a competitive advantage.Grounded in the conservation of resources theory, the purpose of this qualitative multiple case study was to explore strategies leaders of U.S. fast-food institutions use to enhance the retention of frontline workers.The participants were six fast-food managers in an eastern U.S. state who successfully increased frontline employee retention.Data were analyzed using Yin's five-step data analysis process.Four themes emerged: (a) effective recruiting and onboarding strategies, (b) competitive direct and indirect compensation, (c) leadership characteristics, and (d) supportive and fun workplace culture.A key recommendation for fast-food leaders is to develop a fun workplace culture by encouraging frontline employees to participate in gamification and social activities.The implications for positive social change include the potential for fast food leaders to improve the quality of life and dignity of local citizens.
Source: ScholarWorks (Walden University)
Author: Nzuwah, Kimberly Jean
Institution: Walden University
Language: English
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6981359756