Year: 2025
Type: article
Abstract: The following paper is a comprehensive overview of the company Gap, Inc., a leading global retailer with a diverse brand portfolio that includes Gap, Old Navy, Banana Republic, and Athleta. They compete in the Family Clothing Industry through their operation of over 3,352 brick-and-mortar stores along with offering their digital shopping platform to align with changing consumer preferences. Gap, Inc. plans to maintain financial rigor, reinvigorating its brands, and strengthening its platform. Their strengths are found in their expanding e-commerce segment and their strong commitment to sustainability. Through a broad differentiation strategy, Gap, Inc. targets a diverse consumer demographic across their four brands and continues to remain focused on cost management, digital transformation, and sustainability to stay competitive and maintain long-term growth.
Source: Lincoln (University of Nebraska)
Authors: Hanson, Amber, McLey, Ike, Thomas, Sophie, Plessel, Avery, Pavlik, Kira
Institution: University of Nebraska–Lincoln
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6981960624
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