Work

How can we know what we like when we don't understand it? Consumer attitude formation towards complex technical issues

Year: 2004

Type: conference-paper

Authors: Grunert, Klaus G.; id_orcid 0000-0001-8482-184X, Søndergaard, Helle Alsted; id_orcid 0000-0002-6461-0946, Scholderer, Joachim

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6982240576

FWCI: 3.217

Cites:

Cited by: 6

Related to: 10