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Optimizing Call-to-Action Strategies with Human-AI Collaboration: Insights from Health Campaign Messaging

Year: 2024

Type: conference-paper

Source: Journal of the Association for Information Systems

Authors: Chaudhuri, Neha, Gupta, Gaurav

Language: English

Topic: Blood donation and transfusion practices

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W6986129114

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