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Fostering or Hindering Allegiance Cultivation: An Economic Analysis of Fan Loyalty on User-Generated Content Platforms

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Gu, Meilin, Liu, Zizheng, Liu, Dengpan

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6991280123

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