Year: 2025
Type: conference-paper
Abstract: This study examines how design elements of data visualizations affect attention and urgency toward climate change. Specifically, we focused on climate crisis data visualizations, adjusting the position of key takeaways and manipulating images to amplify the message. Our experimental conditions enabled us to show how viewers interpreted the climate data visualizations and how viewers engaged with the visualizations. In our study, we utilized eye-tracking technology to gain insights into how participants process information while observing the impact on viewer attitudes via surveys. The outcomes help us recommend the best ways to present climate change visualizations to capture viewers' attention.
Authors: Sajid, Nabeha, Glasgow, Kathryn, Coombs, Shaquan
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
SDG: Climate action
Open Access status: green
OpenAlex ID: W6991597296
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