The image of the party leader : How male and female party leaders are portrayed in pictures in traditional news media and social media
Year: 2021
Type: dissertation
Abstract: The purpose of this Bachelor’s thesis is to investigate how party leaders appear in pictures in newspapers in relation to how they portray themselves in pictures in their own social media. We have conducted a quantitative content analysis of pictures from two newspapers and two social media. The material consists of pictures of party leaders from the six largest parties in the Swedish Parliament. Research findings are that civic and everyday environments appear to a greater extent in the pictures on social media. Close-ups appear to a greater extent in the newspapers. The party leaders smile and look into the camera to a greater extent at the pictures on social media than they do in the news media. The female party leaders smile and look into the camera to a greater extent than the male ones. Images where party leaders express themselves with gestures are rare.
Authors: Algebrant, Sandra, Brännlund, Roger
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: green
OpenAlex ID: W6991706858