Work

IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem

Year: 2025

Type: article

Abstract: Digital platforms can grow by motivating users to explore new ways to use a wider range of affiliated products and services. This work explores the power of IT Identity to motivate such innovative use, through identity's ability to intrinsically motivate behavior. Data from 209 Amazon.com users indicates that IT Identity may cause Trying to Innovate with an IT, mediated by Self-Esteem.

Source: Journal of the Association for Information Systems

Authors: Craig, Kevin, Fitz, Lukas R. G., Miller, Kasey

Institutions: University of North Carolina Wilmington, Brandenburg University of Applied Sciences

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6991940877

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