Year: 2024
Type: article
Abstract: : This case study focuses on Take-Two Interactive, Inc (TTWO). Take-Two is a video game developer and publisher most well known for their 2K Sports and Grand Theft Auto video games. By focusing on issues critical to strategic management, this paper provides a detailed analysis of Take-Two Interactive and its subsidiaries. To accomplish this, the paper uses different analysis to examine how, where, and what actions Take-Two uses to compete in the video game industry. The analysis implemented to accomplish this includes a PESTEL analysis, Porter’s Five Forces analysis, and an analysis of Take-Two’s senior leadership team and corporate strategy. Using these different analysis techniques, this paper provides recommendations to Take-Two for Take-Two to continue its growth and ensure its competitive advantages are protected.
Source: Lincoln (University of Nebraska)
Author: Herchenbach, Carter
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6996702376
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