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Using Synthetic Responders for Scale Development in Information Systems

Year: 2025

Type: article

Abstract: This study explores the potential for using synthetic data in scale development knowledge in Information Systems (IS). If successful, the use of synthetic data can revolutionize how scholars conduct scale development, potentially eliminating the need to collect data from a human sample in the early stages of scale development. We use genAI tools (like GPT3.5) to generate synthetic responses to a previously validated IS measurement model and test whether correlation patterns can be replicated. Response patterns to validated scales could only be partially replicated. This calls for caution with respect to the use of synthetic responses use in scale development.

Source: Journal of the Association for Information Systems

Authors: Bonaretti, Dario, Barreto, Tais

Institutions: NEOMA Business School, Nova Southeastern University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6997221046

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