Generative artificial intelligence, content creation and intellectual property rights in commercial use : crediting the audiovisual output
Year: 2024
Type: dissertation
Abstract: Today, the use of generative artificial intelligence (AI) in content creation is a hot topic. Using machine-originated creativity as a part of content creation has effects to the whole value chain of intellectual property rights on a multilayered level. The aim of this thesis was to investigate the most common policy in applying copyright and current crediting system to audiovisual content created in co-operation with generative AI. Another motivation was to understand what impacts these policies might have on commercial exploitation of such content output. \n \nMaterial for this research was acquired through content analysis and critical literature review and an online survey, to which the respondents were sampled via an adaptation of convenience and purposive sampling. \n \nThe results of this research show that the current situation is unclear and lacking uniform policies and practices within the industry. Revision of the crediting system might be needed to secure commercial use in the future. In addition, there may be a risk of retrospective costs until new creative industry rules are settled.
Source: Theseus (Ammattikorkeakoulujen)
Author: Tallala, Taina
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W7000629379