pode a responsabilidade social empresarial compatibilizar-se com o objeto e fim lucrativo empresarial?
Year: 2021
Type: dissertation
Abstract: Corporate Social Responsibility (CSR) has been a controversial concept since its existence in the 20th century. While for some, it was seen as beneficial for society and a moral responsibility of companies, for others, it was seen as an obligation and expense for companies, and which should be borne by the State and not by the companies. It was in the 90s that CSR began to gain momentum, greatly due to external factors. Thus, companies began to adopt a different perspective and values. Specific issues such as business ethics, the discussion on a company’s social interest and its significance, the importance of stakeholders for the company and the type of relationship that should be had with them, helped as a whole to pave the way to accept and apply CSR. Companies are agents that are aware of what is happening in society and of topics being discussed and valued by the community at large. From the way that companies view profit maximization, production chain, customers and responsible investors, companies feel compelled to be socially responsible, which implies that more and more companies wish to incorporate CSR principles in their business activity. Socially responsible companies tend to be better perceived by customers, have a sustainable production which improves environmental quality, have a favourable image and reputation, attract new clients, skilled employees and commercial investors. At the same time, the company’s value is increased and strengthened, presenting a competitive advantage in comparison to competing companies and providing opportunities for publicity through social marketing. These factors that result from CSR allow to deduce that CSR positively affects the business performance of companies. Thus, we propose in the present dissertation, to analyze CSR and the possibility of it coexisting with a company’s profitability and profit maximization. Keywords: ; ; Social Marketing; Stakeholders; Sustainable Development.
Author: Alves, Helena Isabel Nunes
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7005049749