Work

Proceedings book of the ITC'18: X International Tourism Congress

Year: 2019
Type: conference-paper
Study design: Observational Study
Abstract: The Amorfino is a natural expression of the montubio culture to which Salitre belongs because since 2006 it has been called the capital of the montubio in Ecuador.This research emerges from the need to highlight the orality in Salitre, which has not been taken advantage of.Despite of the fact that Salitre has one of the biggest montubio population, that cultural manifestation has not been included in the tourist offer of the town.The main aim of the study is to characterize the orality tradition of the montubio from Salitre, to include it into the tourism product of the canton.The methodology was mixed, using surveys to visitants to determine their interest in customs and traditions, interviews with authorities and observation of the other components of the tourism system.Results reveal the soaring concern of the potential demand toward cultural expression integrated to the regular activities of the town.Practical implications include strategies to support the tourism development of this canton with the cultural component Amorfino.
Language: English
Open Access status: green
OpenAlex ID: W7005295610
FWCI:
Cites: 49
Cited by:
Related to: 10