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Role of Data Security in Digital Data Wallets Adoption: an Elaboration Likelihood Model Perspective

Year: 2025

Type: article

Abstract: This study examines the motivations behind adopting digital data wallets, a type of privacy-enhancing technology, and the role of data security in shaping users' attitudes toward the tool. A qualitative study employing a mixed method approach is used to identify the key motivational factors based on motivation theory. The research model was built based on the elaboration likelihood model and identified factors. The quantitative study will then test the model using data from Austria, Romania, and Spain.

Source: Journal of the Association for Information Systems

Authors: Keba, Varvara, Oliveira, Tiago

Institution: Universidade Nova de Lisboa

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

Funders: European Commission, Fundação para a Ciência e a Tecnologia

Awards: uSer-friendly digiTal sEcured peRsonal data and prIvacy plAtform, G434337789, G6143010816, Centro de Investigação em Gestão de Informação

OpenAlex ID: W7005691896

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