Consumer Behavior and Artificial Intelligence: the Road to Personalized Shopping Experiences
Year: 2024
Type: article
Abstract: The present article delves into how nowadays advancements in artificial intelligence can shape consumer behavior. Due to the novelty degree of this research topic, we choose a theoretical approach by conducting a literature review of relevant studies. We identified the main advantages and disadvantages that artificial intelligence triggers for companies and consumers, which appeared after the emergence of this cutting-edge technology. We also addressed in detail the crucial possibility for companies of personalizing shopping experiences and catering to consumers’ needs with the help of AI tools integrated into next-level search platforms, which can learn clients’ preferences and recommened products/services with a high accuracy degree.
Authors: LAZEA RUXANDRA, NICHITA ANCA
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W7008794382
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