E-banking: current use and factors affecting its adoption in Portugal
Year: 2017
Type: dissertation
Study design: Observational Study
Abstract: The internet and Information Systems are a worldwide phenomenon that originated new solutions and business models, which can be used in innumerous activity sectors. In parallel several theories and models were developed to better understand consumers' reactions and new technologies adoption behavior, including frameworks like Theory of Planned Behavior and Technology Acceptance Model. Internet banking, mostly known as e-banking, is a general term to refer to the set of activities that can be perform electronically, without fiscally visit any bricks-and-mortar institution. E-banking is not a brand new topic starting in Portugal in 1994. Although, e-banking adoption in Portugal is by far lower than compared with the leading European countries. The present work aims to contribute to the investigation to which factors influence Portuguese customers' e-banking adoption. In order to accomplish this goal, a research model was built up, following current tested theories present in the literature. For that, was used a quantitative method associated to an online survey to collect customers' opinions. The results show that e-banking adoption in the sample is higher than the current estimations. Additionally, according to the analysis of the proposed model was possible to conclude that the lack trust and the lack of personal contact are the two main factors preventing consumers from using e-banking services.
Source: Repositório do ISCTE-IUL
Author: Rodrigues, Beatriz Isabel de Almeida
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7009329148