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Influence of Customer Experience on Customer Loyalty with Competitive Advantage as a Media Variable on Learnstuff Center

Year: 2025

Type: article

Abstract: The purpose of this study is to examine how customer experience affects customer loyalty at Learnstuff.Center, using competitive advantage as a mediating variable. The study involved respondents selected through a census methodology and employed a quantitative approach with a survey method. The findings indicated that customer experience has a significant and positive impact on both competitive advantage and customer loyalty. Furthermore, competitive advantage was also found to significantly and positively influence customer loyalty. It was also demonstrated that competitive advantage mediates the relationship between customer experience and customer loyalty. These findings highlight the importance of Learnstuff.Center to focus on enhancing customer experience as a strategy to build a competitive advantage and strengthen customer loyalty in the online education industry.

Source: Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)

DOI: 10.31538/iijse.v8i2.6553

Authors: Olivia Agatha, Metta Padmalia

Institution: Universitas Ciputra

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W7010376145

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