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The impact of humorous apology expression on consumer forgiveness and trust rebuilding after trust violations

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Zhang, Junran, Wang, Nan

Language: English

Topic: Forgiveness and Related Behaviors

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7010458658

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