Chipotle Mexican Grill Strategic Audit: An Analysis of Chipotle Mexican Grill Business Strategy
Year: 2025
Type: article
Abstract: This report outlines a strategic audit of Chipotle Mexican Grill and its business strategy and policies. The report dives into how Chipotle creates strategic value and competes in the fast-casual food industry. Chipotle’s strategic mission, Cultivate A Better World, motivates them to focus on sustainable practices involving farming, emissions, and water stewardship. Despite facing issues involving health concerns, Chipotle has recovered and positioned itself in a strong position for the near future. With its new CEO, Scott Boatwright, Chipotle has to navigate a crowded fast casual industry that faces market pressures from consumers around healthy eating.
Source: Lincoln (University of Nebraska)
Authors: Smith, Garrett, Hodge, Karissa, Brumbaugh, Baden, Koland, Daniel, Hurst, Ellie
Institution: University of Nebraska–Lincoln
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7017924516
FWCI:
Cites:
Cited by:
Related to: