Effective Strategies to Sustain Small African American Beauty Salon Business Beyond 5 Years
Year: 2024
Type: dissertation
Abstract: Small business owners without effective business strategies risk business failure.More than one-half of African American-owned small businesses close within the first five years of operation because they lack effective strategies to sustain their businesses.Grounded in general systems theory, the purpose of this qualitative pragmatic inquiry study was to identify and explore strategies that African American small beauty salon owners use to sustain their businesses beyond five years.The participants were five business owners of small African American beauty salons who sustained their businesses for five years.Data were collected using semistructured interviews, a review of business documents, and a review of the business website and Facebook social media site content.Through thematic analysis, three themes were identified: (a) continuous learning and adaptation, (b) principles and business ethics, and (c) collaboration and networking.A key recommendation is for African American small beauty salon owners to recognize customers' specific needs by providing personalized and individualized services.The positive social change implications include the potential for African American small business salon owners to reduce closures among African American small beauty salons, retain skilled employees, and support the local community workforce.
Source: ScholarWorks (Walden University)
Author: Jefferson, Sherwanna
Institution: Walden University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7018769587