Work

Game-based marketing inspire customer loyalty through rewards, challenges, and contests

Year: 2010

Type: article

Authors: Zichermann, Gabe, Linder, Joselin

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7019546885

FWCI: 2.892

Cites:

Cited by: 78

Related to: 10