Hotels re-explored: experience and influence of normative appeals
Year: 2023
Type: preprint
Abstract: We are conducting an extended conceptual replication of Goldstein et al. (2007; 2008). Goldstein et al., 2008 is an influential study, cited 3568 times (Google scholar: 22/10/19), showing that appealing to social norms is more influential than appealing to the environment when aiming to persuade hotel guests to reuse their towels (i.e., act more sustainable during their visit). Results have been replicated, showing both consistent (e.g., Mair & Bergin-Seers, 2010; Reese et al., 2014; Schultz et al., 2008) and conflicting results (Bohner & Schlüter, 2014). In synthesizing these findings, a Bayesian meta-analysis confirmed that social norms are indeed more effective overall than environmental appeals (Scheibehenne et al., 2016).
Source: OSF Preprints (OSF Preprints)
Authors: Malin Ekelund, Magnus Bergquist
Language: English
Subfield: Management, Monitoring, Policy and Law
Field: Environmental Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W7019674642